Every corporate has a need to improve sales to take up the business to the next level. If the right marketing strategy is not used, then it is very difficult to improve sales. The marketers always find a new platform to establish the product or service. There are only two types of companies. They are product oriented companies and service oriented companies. The product oriented company must have a product website through which the customers have to understand the features of the products in one stretch. If the company is a service based company, then the website has to clearly explain the services to the customers. The person who wants to know something about that service and product will only give the query regarding the detail he searches. If the user clicks on the website and the website does not contains any information regarding the person’s search, then he will not view in that website. If the user does not much time in the website, then the bounce rate would increased. The increase in bounce rate will lower the search engine ranking. So the company has to select the right marketing company to satisfy the needs. The right SEO agency can satisfy all the needs of the company. They can improve the business and helps to take the business to the next level. The SEO Company which makes false promises must not be selected since this would be the loss for the company to invest in such a fake SEO company.