There have been many huge steps in advertising over its history. From the first print advertisement following the invention of the Gutenberg press, to the first radio adverts broadcast at the beginning of the twentieth century, these milestones have changed the face of advertising for good. And advertisers know just how important new innovations in their field is; new advertising methods become successful very quickly because their newness means the advertising content stands out from the crowd but very quickly new forms of advertising media become saturated making it more difficult for advertisers to get their message across.
The latest in a long line of advertising milestones is digital signage which is the use of LCD and other flatscreen TVs for advertising and information purposes. It is fast becoming a major mass media advertising tool because of its ability to reach large audiences with comparatively low costs. Digital signage is unique in that the target audience can not only be seen consuming the advertising message but the advertisements can be altered to make them more relevant to the target audience. Digital advertising campaigns can be done in-house with simple PC equipment and software without the need to hire advertising agencies.
The modernity of digital advertising means it stands out more; is more noticeable and attractive to an audience and it can also raise a company’s profile. Digital signage has been employed in retail, business and the service sector and it continuing to expand all the time. Outdoor digital signage is the latest form of digital advertising which is becoming more and more popular because of the larger audiences outdoor screens can reach compared with indoor systems.
Digital Signage users know that the implementation process can be long and tedious, even worse, like something akin to a moving target that is as allusive as shooting clouds in the sky! It’s time to understand why this is often the case and what you can do about it. It’s not hard to recite hundreds of examples on how adding a digital signage network to an organization’s communications mix can reap a variety of rewards, including increased awareness, decreased printing costs, and instant dissemination of helpful information with a high degree of relevancy. As a matter of fact, the benefits are as diverse as the breadth of applications for digital signage.
A digital sign strategy that meets specific goals requires a team effort with key stakeholders at the table. Most often, a digital signage catastrophe is in the making without the collaboration of experienced mentors in the fields of AV and IT technology, project management, finance, marketing, and business leadership to guide the launch process.
Today, Navori enjoys spending time learning about customers’ needs and applying his digital marketing experience to best serve them. For further insight, visit the Navori website to view multiple examples of how we and our team can assist you. For better assistance of digital signage software development, you can contact us anytime.